Inge Geyskens : rechercher sur Z-Library

Le plus grand référentiel d'articles scientifiques au monde. 70,000,000+ d'articles gratuitement.

Don't use scam websites

Livres
Articles (33)
Les plus populaires
Liste
- Liste
- Tableau

1

Make, Buy, or Ally: A Transaction Cost Theory Meta-Analysis

Inge Geyskens, Jan-Benedict E. M. Steenkamp and Nirmalya Kumar

Journal:

The Academy of Management Journal

Année:

2006

Langue:

english

Fichier:

PDF, 3.54 MB

english, 2006

2

Retailer Private-Label Margins: The Role of Supplier and Quality-Tier Differentiation

ter Braak, Anne, Dekimpe, Marnik G., Geyskens, Inge

Journal:

Journal of Marketing

Année:

2013

Langue:

english

Fichier:

PDF, 352 KB

english, 2013

3

How Country Characteristics Affect the Perceived Value of Web Sites

Steenkamp, Jan-Benedict E.M, Geyskens, Inge

Journal:

Journal of Marketing

Année:

2006

Langue:

english

Fichier:

PDF, 170 KB

english, 2006

4

Transaction cost economics and the roles of national culture: a test of hypotheses based on Inglehart and Hofstede

Jan-Benedict E. M. Steenkamp, Inge Geyskens

Journal:

Journal of the Academy of Marketing Science

Année:

2012

Langue:

english

Fichier:

PDF, 699 KB

english, 2012

5

The Market Valuation of Internet Channel Additions

Geyskens, Inge, Gielens, Katrijn, Dekimpe, Marnik G.

Journal:

Journal of Marketing

Année:

2002

Langue:

english

Fichier:

PDF, 180 KB

english, 2002

6

What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?

Steenkamp, Jan-Benedict E.M, Van Heerde, Harald J, Geyskens, Inge

Journal:

Journal of Marketing Research

Année:

2010

Langue:

english

Fichier:

PDF, 280 KB

english, 2010

7

United We Stand: The Impact of Buying Groups on Retailer Productivity

Geyskens, Inge, Gielens, Katrijn, Wuyts, Stefan

Journal:

Journal of Marketing

Année:

2015

Langue:

english

Fichier:

PDF, 345 KB

english, 2015

8

Retailing Research in Rapidly Changing Times: On the Danger of Being Leapfrogged by Practice

Dekimpe, Marnik G., Geyskens, Inge

Journal:

Journal of Retailing

Année:

2019

Langue:

english

Fichier:

PDF, 215 KB

english, 2019

9

The Market Valuation of Outsourcing New Product Development

Raassens, Néomie, Wuyts, Stefan, Geyskens, Inge

Journal:

Journal of Marketing Research

Année:

2012

Langue:

english

Fichier:

PDF, 167 KB

english, 2012

10

Generalizations about trust in marketing channel relationships using meta-analysis

Inge Geyskens, Jan-Benedict E.M Steenkamp, Nirmalya Kumar

Journal:

International Journal of Research in Marketing

Année:

1998

Langue:

english

Fichier:

PDF, 191 KB

english, 1998

11

Proliferating Private-Label Portfolios: How Introducing Economy and Premium Private Labels Influences Brand Choice

Geyskens, Inge, Gielens, Katrijn, Gijsbrechts, Els

Journal:

Journal of Marketing Research

Année:

2010

Langue:

english

Fichier:

PDF, 304 KB

english, 2010

12

A Meta-Analysis of Satisfaction in Marketing Channel Relationships

Geyskens, Inge, Steenkamp, Jan-Benedict E. M., Kumar, Nirmalya

Journal:

Journal of Marketing Research

Année:

1999

Langue:

english

Fichier:

PDF, 3.04 MB

english, 1999

13

The Market Valuation of Internet Channel Additions

Inge Geyskens, Katrijn Gielens and Marnik G. Dekimpe

Journal:

Journal of Marketing

Année:

2002

Langue:

english

Fichier:

PDF, 3.68 MB

english, 2002

14

The effectiveness of contractual and trust-based governance in strategic alliances under behavioral and environmental uncertainty

Krishnan, Rekha, Geyskens, Inge, Steenkamp, Jan-Benedict E.M.

Journal:

Strategic Management Journal

Année:

2015

Langue:

english

Fichier:

PDF, 551 KB

english, 2015

15

A Meta-Analysis of Satisfaction in Marketing Channel Relationships

Geyskens, Inge, Steenkamp, Jan-Benedict E.M., Kumar, Nirmalya

Journal:

Journal of Marketing Research

Année:

1999

Langue:

english

Fichier:

PDF, 1.83 MB

english, 1999

16

How cannibalistic is the Internet channel? A study of the newspaper industry in the United Kingdom and The Netherlands

Barbara Deleersnyder, Inge Geyskens, Katrijn Gielens, Marnik G Dekimpe

Journal:

International Journal of Research in Marketing

Année:

2002

Langue:

english

Fichier:

PDF, 158 KB

english, 2002

17

The effects of trust and interdependence on relationship commitment: A trans-Atlantic study

Inge Geyskens, Jan-Benedict E.M. Steenkamp, Lisa K. Scheer, Nirmalya Kumar

Journal:

International Journal of Research in Marketing

Année:

1996

Langue:

english

Fichier:

PDF, 1.15 MB

english, 1996

18

Taking private labels upmarket: Empirical generalizations on category drivers of premium private label introductions

ter Braak, Anne, Geyskens, Inge, Dekimpe, Marnik G.

Journal:

Journal of Retailing

Année:

2014

Langue:

english

Fichier:

PDF, 1.12 MB

english, 2014

19

The performance implications of outsourcing customer support to service providers in emerging versus established economies

Raassens, Néomie, Wuyts, Stefan, Geyskens, Inge

Journal:

International Journal of Research in Marketing

Année:

2014

Langue:

english

Fichier:

PDF, 485 KB

english, 2014

20

Manufacturer and Retailer Strategies to Impact Store Brand Share: Global Integration, Local Adaptation, and Worldwide Learning

Steenkamp, Jan-Benedict E. M., Geyskens, Inge

Journal:

Marketing Science

Année:

2014

Langue:

english

Fichier:

PDF, 347 KB

english, 2014

21

The Formation of Buyer-Supplier Relationships: Detailed Contract Drafting and Close Partner Selection

Stefan Wuyts and Inge Geyskens

Journal:

Journal of Marketing

Année:

2005

Langue:

english

Fichier:

PDF, 2.41 MB

english, 2005

22

How Country Characteristics Affect the Perceived Value of Web Sites

Jan-Benedict E. M. Steenkamp and Inge Geyskens

Journal:

Journal of Marketing

Année:

2006

Langue:

english

Fichier:

PDF, 2.24 MB

english, 2006

23

How to brand your private labels

Geyskens, Inge, Keller, Kristopher O., Dekimpe, Marnik G., de Jong, Koen

Journal:

Business Horizons

Année:

2018

Langue:

english

Fichier:

PDF, 1.11 MB

english, 2018

24

Economic and social satisfaction: measurement and relevance to marketing channel relationships

Inge Geyskens, Jan-Benedict E.M Steenkamp

Journal:

Journal of Retailing

Année:

2000

Langue:

english

Fichier:

PDF, 145 KB

english, 2000

25

Does private-label production by national-brand manufacturers create discounter goodwill?

ter Braak, Anne, Deleersnyder, Barbara, Geyskens, Inge, Dekimpe, Marnik G.

Journal:

International Journal of Research in Marketing

Année:

2013

Langue:

english

Fichier:

PDF, 519 KB

english, 2013

26

The New Regulator in Town: The Effect of Walmart's Sustainability Mandate on Supplier Shareholder Value

Gielens, Katrijn, Geyskens, Inge, Deleersnyder, Barbara, Nohe, Max

Journal:

Journal of Marketing

Année:

2017

Langue:

english

Fichier:

PDF, 1.08 MB

english, 2017

27

Using technology to bring online convenience to offline shopping

Dekimpe, Marnik G., Geyskens, Inge, Gielens, Katrijn

Journal:

Marketing Letters

Année:

2019

Langue:

english

Fichier:

PDF, 190 KB

english, 2019

28

Comment le marché évalue-t-il l'ajout d'un canal de distribution sur Internet ?

Inge Geyskens, Katrijn Gielens and Marnik G. Dekimpe

Journal:

Recherche et Applications en Marketing

Année:

2003

Fichier:

PDF, 3.11 MB

2003

29

Let Your Banner Wave? Antecedents and Performance Implications of Retailers' Private-Label Branding Strategies

Keller, Kristopher O., Dekimpe, Marnik G., Geyskens, Inge

Journal:

Journal of Marketing

Année:

2016

Langue:

english

Fichier:

PDF, 1.13 MB

english, 2016

30

Using technology to bring online convenience to offline shopping

Dekimpe, Marnik G., Geyskens, Inge, Gielens, Katrijn

Journal:

Marketing Letters

Année:

2019

Fichier:

PDF, 190 KB

2019

31

Buyer participation in outsourced new product development projects: The role of relationship multiplexity

Slot, Johanna H., Wuyts, Stefan, Geyskens, Inge

Journal:

Journal of Operations Management

Année:

2020

Langue:

english

Fichier:

PDF, 2.34 MB

english, 2020

32

Opening the Umbrella: The Effects of Rebranding Multiple Category-Specific Private-Label Brands to One Umbrella Brand

Keller, Kristopher O., Geyskens, Inge, Dekimpe, Marnik G.

Journal:

Journal of Marketing Research

Année:

2020

Fichier:

PDF, 507 KB

2020

33

Navigating the Last Mile: The Demand Effects of Click-and-Collect Order Fulfillment

Gielens, Katrijn, Gijsbrechts, Els, Geyskens, Inge

Journal:

Journal of Marketing

Année:

2020

Fichier:

PDF, 546 KB

2020